MartialMembers.ai
All features
Insights

Numbers you'll actually look at.

Live MRR, retention cohorts, attendance heatmaps, instructor load, payment recovery. Plus the CRM Assistant, ask any question of your data in plain English, get the answer with the underlying query. Plus the scheduled briefings, alerts, and forecast your CRM runs while you're on the floor.

  • Dashboards & reports
    30+
  • Custom date ranges
    any
  • Export formats
    PDF · CSV · JSON
  • Assistant
    natural language
Live dashboard

Six KPIs. One screen. Always current.

Active members, check-ins today, MRR projection, at-risk count, today's classes, last 24h of agent activity. Built for the moment between classes when you want to know how the business is doing without opening a spreadsheet.

  • Active members with delta vs last month
  • Check-ins today with % of active
  • MRR projection with delta
  • At-risk count with retention-band breakdown
  • Live agent activity feed (last 24h)
crm.martialmembers.com/dashboard
Dashboard
Tue · 6 May
Active members
247+12
Check-ins today
89+18%
MRR
£24.6k+6.5%
At-risk
14−3
Attendance · 12 weeks
+14% vs prev
Agents · last 24hlive
  • Lead Conversion
    Booked trial. Sarah R.
    12m
  • Retention
    Re-engaged 3 at-risk members
    2h
  • Inbox
    Drafted 8 reply suggestions
    3h
  • Email Sequencer
    Sent 24 follow-ups
    9am
28
weeks
Your streak
Top 3% of academy
Next class · Tue 18:30
Today's classes
7
  • Kids BJJ16:00Marcus12 / 16
  • Adult Muay Thai18:00Yara21 / 24
  • No-Gi19:00Sam18 / 20
  • Open Mat20:00, 9 / 30
MRR & revenue

The number every gym owner watches.

Monthly recurring revenue, projected and actual. Twelve-month trend chart with churn split out. Revenue by plan type. Failed payment recovery status. Delta vs previous month, vs same month last year.

  • Live MRR with projection for the current month
  • 12-month revenue trend with churn overlay
  • Revenue by plan type (Unlimited, PAYG, Family, …)
  • Payment failure analysis with reason codes
  • Custom date ranges with CSV export
crm.martialmembers.com/reports/revenue
ReportsLast 6 monthsExport · CSV
MRR · last 6 months
£24.6k+47%
Projected · May
Dec
Jan
Feb
Mar
Apr
May
Retention cohorts
M0M1M2M3M4M5Jan 26100%87%78%71%65%60%Feb 26100%91%82%75%68%Mar 26100%89%80%72%Apr 26100%92%84%May 26100%95%
Retention bands · 247 active
108
Engaged · 85+
76
Low risk · 65–84
47
Medium · 40–64
16
High · 0–39
Instructor load · this week
  • Yara T.18h
  • Marcus O.16h
  • Sam V.14h
  • Devon W.9h
Retention & churnRetention agent reads this

The cohort grid that tells you the truth.

Cohort retention by signup month, what % of January joiners are still active in May? Retention bands across the active base. Churn analysis with cancellation reason capture. The dataset the retention agent reads to decide who to message tonight.

  • Cohort retention grid: M0 → M12 by signup month
  • Retention band distribution across the active base
  • Churn analysis with reason codes from cancellation flow
  • At-risk member list with primary concern + suggested action
crm.martialmembers.com/reports/retention
ReportsLast 6 monthsExport · CSV
MRR · last 6 months
£24.6k+47%
Projected · May
Dec
Jan
Feb
Mar
Apr
May
Retention cohorts
M0M1M2M3M4M5Jan 26100%87%78%71%65%60%Feb 26100%91%82%75%68%Mar 26100%89%80%72%Apr 26100%92%84%May 26100%95%
Retention bands · 247 active
108
Engaged · 85+
76
Low risk · 65–84
47
Medium · 40–64
16
High · 0–39
Instructor load · this week
  • Yara T.18h
  • Marcus O.16h
  • Sam V.14h
  • Devon W.9h
Attendance & class load

The pulse of the floor.

12-week heatmap of attendance by day-of-week and time-of-day. Class popularity ranking. Instructor load report. Discipline-level attendance trends. The data you'd want before you change the timetable or hire another coach.

  • 12-week attendance heatmap by day × time
  • Class popularity by attendance and revenue
  • Instructor load: hours, classes, attendance per coach
  • Discipline trend analysis
  • Per-class attendance history
crm.martialmembers.com/reports/attendance
ReportsLast 6 monthsExport · CSV
MRR · last 6 months
£24.6k+47%
Projected · May
Dec
Jan
Feb
Mar
Apr
May
Retention cohorts
M0M1M2M3M4M5Jan 26100%87%78%71%65%60%Feb 26100%91%82%75%68%Mar 26100%89%80%72%Apr 26100%92%84%May 26100%95%
Retention bands · 247 active
108
Engaged · 85+
76
Low risk · 65–84
47
Medium · 40–64
16
High · 0–39
Instructor load · this week
  • Yara T.18h
  • Marcus O.16h
  • Sam V.14h
  • Devon W.9h
Conversion funnel

From web form to signed member.

Lead → trial booked → trial attended → trial converted. Channel attribution. Cost per lead and cost per signed member. The funnel view that lets you decide whether to double Meta spend or fix the trial-show-up rate first.

  • Five-stage funnel with last-30-day rates
  • Channel attribution by source
  • Cost per lead and per conversion
  • Trial show-up rate and conversion rate broken out
  • Custom date ranges with CSV export
crm.martialmembers.com/reports/funnel
Dashboard
Tue · 6 May
Active members
247+12
Check-ins today
89+18%
MRR
£24.6k+6.5%
At-risk
14−3
Attendance · 12 weeks
+14% vs prev
Agents · last 24hlive
  • Lead Conversion
    Booked trial. Sarah R.
    12m
  • Retention
    Re-engaged 3 at-risk members
    2h
  • Inbox
    Drafted 8 reply suggestions
    3h
  • Email Sequencer
    Sent 24 follow-ups
    9am
28
weeks
Your streak
Top 3% of academy
Next class · Tue 18:30
Today's classes
7
  • Kids BJJ16:00Marcus12 / 16
  • Adult Muay Thai18:00Yara21 / 24
  • No-Gi19:00Sam18 / 20
  • Open Mat20:00, 9 / 30
Natural language queriesCRM Assistant

Ask the CRM a question. Get the answer.

'How many active No-Gi members are over 200 attendances?' The assistant queries the live database, runs the count, and returns the list. Read-only, with full tool transparency, you see the query that ran.

  • Live read access to members, payments, classes, leads, revenue
  • Tool-call transparency on every query
  • Read-only, never writes, deletes, or sends
  • Built for monthly retention reviews and quarterly board packs
  • Powered by Claude Sonnet 4.6
crm.martialmembers.com/assistant
Dashboard
Tue · 6 May
Active members
247+12
Check-ins today
89+18%
MRR
£24.6k+6.5%
At-risk
14−3
Attendance · 12 weeks
+14% vs prev
Agents · last 24hlive
  • Lead Conversion
    Booked trial. Sarah R.
    12m
  • Retention
    Re-engaged 3 at-risk members
    2h
  • Inbox
    Drafted 8 reply suggestions
    3h
  • Email Sequencer
    Sent 24 follow-ups
    9am
28
weeks
Your streak
Top 3% of academy
Next class · Tue 18:30
Today's classes
7
  • Kids BJJ16:00Marcus12 / 16
  • Adult Muay Thai18:00Yara21 / 24
  • No-Gi19:00Sam18 / 20
  • Open Mat20:00, 9 / 30
Scheduled briefingsRuns in the background

Your CRM writes you a Monday morning.

A weekly digest of the numbers that moved. A daily briefing to each instructor with the day's classes, trial attendees, and members to greet. Smart alerts that fire the moment something needs your attention. A 21:00 SMS to your head coach asking how the trial classes went. None of it asks you to log in, it shows up in the inbox or on the phone.

  • Weekly Digest: every Monday, MRR delta, churn risk, top wins and concerns, sent via email
  • Daily Instructor Briefing: per-coach SMS the morning of every class day with timetable, trial attendees, members to greet
  • Smart Alerts: payment failures, plan changes, trial outcomes, surfaced the moment they happen
  • Trial Attendance Poll: 21:00 SMS to your head coach with AI-parsed reply that updates the CRM
  • Every briefing supports threaded replies, answer the SMS, the CRM logs and acts on it
crm.martialmembers.com/inbox/briefings
Sarah Rivers · WhatsAppDraft suggested
Hi! Yeah I'd love to come back this week 🙌
20:48
Suggested reply · context: streak broken 7d, last class Wed
Amazing, really good to hear. Open Mat is on Sat 11–12 if that works, or No-Gi tomorrow at 19:00 with Sam. Either way, I'll put a wrap and a fresh towel out for you.
confidence · high
Forward-lookingForecast + autonomous outreach

See the next twelve months. Then send the messages that change them.

Monte Carlo simulates ten thousand twelve-month futures from your live cohort data, churn rates, signup velocity, seasonal factors, trial conversion, and returns P10 / P50 / P90 bands for MRR and active members. The Retention Outreach engine runs against the same data overnight, picks the members in the bottom band, and drafts the message that pulls them back.

  • Monte Carlo MRR / member forecast, 10,000 runs, P10 / P25 / P50 / P75 / P90 percentile bands, 12-month horizon
  • Scenario sliders: price change, churn delta, signup boost, new class launch, modelled with one click
  • Sensitivity analysis: which input variable moves the P50 most for your gym specifically
  • Retention Outreach: nightly scan picks at-risk cohort, drafts personalised re-engagement message, queues for your approval
  • Tied to the same dataset the dashboards read, forecasts and outreach agree because they share inputs
crm.martialmembers.com/forecast
ReportsLast 6 monthsExport · CSV
MRR · last 6 months
£24.6k+47%
Projected · May
Dec
Jan
Feb
Mar
Apr
May
Retention cohorts
M0M1M2M3M4M5Jan 26100%87%78%71%65%60%Feb 26100%91%82%75%68%Mar 26100%89%80%72%Apr 26100%92%84%May 26100%95%
Retention bands · 247 active
108
Engaged · 85+
76
Low risk · 65–84
47
Medium · 40–64
16
High · 0–39
Instructor load · this week
  • Yara T.18h
  • Marcus O.16h
  • Sam V.14h
  • Devon W.9h
Exports & integrations

Your data, your way.

Every report exports to PDF, CSV, or JSON. Custom date ranges everywhere. Audit log of who exported what and when. Accountant export for QuickBooks / Xero (planned).

  • PDF / CSV / JSON export on every report
  • Custom date ranges across all dashboards
  • Export audit log
  • Accountant-friendly financial export (planned)
  • API keys for third-party tools (planned)
crm.martialmembers.com/exports
ReportsLast 6 monthsExport · CSV
MRR · last 6 months
£24.6k+47%
Projected · May
Dec
Jan
Feb
Mar
Apr
May
Retention cohorts
M0M1M2M3M4M5Jan 26100%87%78%71%65%60%Feb 26100%91%82%75%68%Mar 26100%89%80%72%Apr 26100%92%84%May 26100%95%
Retention bands · 247 active
108
Engaged · 85+
76
Low risk · 65–84
47
Medium · 40–64
16
High · 0–39
Instructor load · this week
  • Yara T.18h
  • Marcus O.16h
  • Sam V.14h
  • Devon W.9h
Your numbers, waiting for you

Run the assistant on your data.

Join the waitlist. When your spot opens we'll import a slice of your business so you can ask the CRM Assistant the five questions you've always wanted answered.

Join the waitlistSee pricing