MartialMembers.ai
An agent team · on shift 24/7

An operations team
that doesn't clock off.

MartialMembers.ai is the martial arts CRM with a built-in agent team. They book trials on WhatsApp at 2am, catch at-risk members before they cancel. They draft your replies, write your ad copy, build event landing pages, all while you teach.

Join the waitlistMeet the agents
Early access·No commitment·UK-based team
crm.martialmembers.com/dashboard
Dashboard
Tue · 6 May
Active members
247+12
Check-ins today
89+18%
MRR
£24.6k+6.5%
At-risk
14−3
Attendance · 12 weeks
+14% vs prev
Agents · last 24hlive
  • Lead Conversion
    Booked trial. Sarah R.
    12m
  • Retention
    Re-engaged 3 at-risk members
    2h
  • Inbox
    Drafted 8 reply suggestions
    3h
  • Email Sequencer
    Sent 24 follow-ups
    9am
28
weeks
Your streak
Top 3% of academy
Next class · Tue 18:30
Today's classes
7
  • Kids BJJ16:00Marcus12 / 16
  • Adult Muay Thai18:00Yara21 / 24
  • No-Gi19:00Sam18 / 20
  • Open Mat20:00, 9 / 30
Agents

An agent team, on shift around the clock.

Every MartialMembers.ai account ships with a roster of agents that handle the work most owners do at 11pm, replying to leads, chasing trials, watching for churn, drafting messages, building landing pages. They do not replace your team. They mean your team can be on the floor instead of the laptop.

Lead Conversion · WhatsApp

Books trials at 2am.

A new lead arrives at 22:14. The agent answers in under a minute, qualifies their interest, checks the timetable for real availability, and books the trial, all over WhatsApp. You wake up to a confirmed booking, a tagged contact, and a workflow that already fired.

  • →Reads live timetable + plan availability
  • →Books the trial directly into your schedule
  • →Hands off to a human if it's out of scope
  • →Logs the conversation, fires your tag rules
Watch a full lead journey
crm.martialmembers.com/inbox/james-murphy
JM
James Murphy
+44 7700 900456 · WhatsApp · new lead
Hi, interested in trying a kickboxing class. Do you have anything for total beginners?
21:14
Hi James 👊 Yes, we run a Beginner Muay Thai on Tuesday and Thursday at 18:30, both have spots this week. First class is on us. What night works better for you?
21:14
get_timetableget_available_trial_classes
Tuesday could work. Do I need anything?
21:16
Just shorts and water. We'll lend you wraps and gloves. I've held you a spot for Tue 7 May, 18:30 with Coach Yara, confirm and you're in?
21:16
book_trial_for_contact
Confirmed, see you Tuesday!
21:17
Booked ✅ You'll get a reminder Monday evening. Address and what to expect coming through now.
21:17
Trial booked · contact tagged · workflow firedresolved · 3 min
  • Retention

    Scans every active member overnight. Re-engages anyone who hasn't trained in 21+ days, with context from their attendance, plan, and last reply.

    Cadence
    Nightly
    03:00 · 21d threshold
  • Inbox Reply

    Drafts a reply for every incoming WhatsApp or SMS, using the member's plan, streak, recent classes, and your knowledge base. You hit Send.

    Trigger
    Real-time
    On message arrival
  • Email Sequencer

    Cold leads who never replied get a personalised email sequence, written from scratch per contact, sent over weeks.

    Cadence
    Multi-week
    Daily 09:00 · Hourly send
  • Landing Page Generator

    Describe a competition or grading. Get a full mobile-responsive landing page with copy, hero, pricing block, and Stripe-ready registration.

    Trigger
    On demand
    Per brief · admin review
  • Copy Intelligence

    Reads every Meta ad you've ever run, classifies winners, extracts the patterns that worked, and feeds them into your next campaign.

    Trains on
    Your ads
    Nightly · 06:30
The roster

The whole roster, included on every plan.

No tier locks the agents behind a feature gate. You get the full team from day one.

  • Lead Conversion
  • Trial Follow-up
  • Trial No-show
  • Retention
  • Reactivation
  • Front Desk
  • Membership Advisor
  • Review
  • Inbox Reply
  • Email Sequencer
  • Landing Page Generator
  • Copy Intelligence
  • CRM Assistant

Powered by Claude · runs on your MartialMembers.ai account · UK / EU data residency

Streaks & rewards

Consistency that earns its keep.

Every member has a week streak, consecutive weeks with at least one attended class, recomputed nightly and surfaced across the CRM. But streaks are only the start: members also earn reward points for the habits you want to see more of.

  • →Members earn points for booking classes, signing in, booking gradings, and hitting streak milestones.
  • →You decide what points are worth, set the discounts, free sessions, or prizes members can redeem.
  • →Every streak and points balance lives on the Members list, the Member detail, and the Dashboard.
  • →The moment a streak breaks, the Retention agent picks the member up the same night.
0
week streak
12 weeks · attendance
Member detail

Every member, on one page.

Streak, retention score, plan, balance, recent classes, family links, belt, and an agent that already messaged them this morning. One screen. No tab-hopping.

crm.martialmembers.com/members/sarah-rivers
Members/Sarah Rivers
Active
SR
Sarah Rivers
sarah.r@email.com+44 7700 900123
Adult · No-GiMember · 14 moBelt · Blue
28
weeks
Plan
Unlimited Adult · Monthly
£89/moPaid
Next charge · 1 Jun 2026
Retention score
recalc · last night
92engaged
Frequency
3.2 / week
Last visit
yesterday
Tenure
14 mo
Attendance · 12 weeks

crm.martialmembers.com / members / sarah-rivers

The platform underneath

A real CRM, not just a chat layer.

The agents only work because the data underneath is right. MartialMembers.ai handles the operational core: attendance, scheduling, billing. The agents have something to act on.

Attendance & retention

Every class counts.

Streaks and reward points turn quiet consistency into a signal, the leading indicator the retention agent reads every night to catch members who are about to drop off.

5
weeks
Sam Reilly·5 / 12 weeks
Class management

Your timetable, handled.

Recurring schedule, capacity, age bands, walk-ins. Drag a class to reschedule. Cap it and the booking widget sees it instantly.

Plans & billing
£24.6k+6.5%

Billing that runs itself.

Direct Debit and cards, family bundles, failed-payment auto-retry. A plain-English ledger per member. No more end-of-month spreadsheet.

MRR · May projected

Pricing

One product. Three caps.

Every plan ships the full product: agents, inbox, the lot. You pay for how many active members fit, not for which features unlock.

Starter
£49/mo
Up to 50 members
  • Every agent + WhatsApp inbox
  • Family bundles, belt progression
  • 30+ dashboards + revenue forecasting
  • No feature gates, ever
Pro
Most popular
£99/mo
Up to 200 members
  • Every agent + WhatsApp inbox
  • Family bundles, belt progression
  • 30+ dashboards + revenue forecasting
  • No feature gates, ever
Enterprise
£249/mo
Unlimited
  • Every agent + WhatsApp inbox
  • Family bundles, belt progression
  • 30+ dashboards + revenue forecasting
  • No feature gates, ever
View full pricing
Ready when you are

Run your academy like a business.

We're onboarding founding academies in waves. Add your school and we'll be in touch the moment a spot opens.

Join the waitlistSee pricing