MartialMembers.ai
All features
Agents

Your agent team. One MartialMembers.ai account.

Every plan ships with the full agent roster. They run on Claude Sonnet 4.6 and read live data from your CRM. They book trials, message at-risk members, draft replies, generate landing pages, learn from your ads.

  • Agents
    full roster
  • Model
    Claude 4.6
  • Tier locks
    none
  • Data residency
    UK / EU
Sales · 24/7Lead Conversion · WhatsApp

Books trials at 2am.

A new lead arrives at 22:14. Within 60 seconds the agent qualifies the interest, checks live class availability, books the trial. All over WhatsApp. You wake up to a confirmed booking, a tagged contact, and a workflow that already fired.

  • Qualifies leads conversationally, discipline, age, schedule
  • Reads live timetable and capacity before offering a slot
  • Books the trial directly into your schedule
  • Hands off to a human the moment it's out of scope
crm.martialmembers.com/inbox/james-murphy
JM
James Murphy
+44 7700 900456 · WhatsApp · new lead
Hi, interested in trying a kickboxing class. Do you have anything for total beginners?
21:14
Hi James 👊 Yes, we run a Beginner Muay Thai on Tuesday and Thursday at 18:30, both have spots this week. First class is on us. What night works better for you?
21:14
get_timetableget_available_trial_classes
Tuesday could work. Do I need anything?
21:16
Just shorts and water. We'll lend you wraps and gloves. I've held you a spot for Tue 7 May, 18:30 with Coach Yara, confirm and you're in?
21:16
book_trial_for_contact
Confirmed, see you Tuesday!
21:17
Booked ✅ You'll get a reminder Monday evening. Address and what to expect coming through now.
21:17
Trial booked · contact tagged · workflow firedresolved · 3 min
SalesTrial Follow-up · multi-step

Trial booked. Now stay on it.

A configurable multi-step sequence that nudges a trialist between 'booked' and 'done.' Reminders, what-to-bring, last-day-please-confirm, post-trial sign-up nudge, written per contact, sent on schedule.

  • Configurable AgentFollowUpRule chain, your delays, your tone
  • Pulls timetable + booking details into every reminder
  • Stops automatically once they convert or explicitly opt out
crm.martialmembers.com/agents/trial-follow-up
Dashboard
Tue · 6 May
Active members
247+12
Check-ins today
89+18%
MRR
£24.6k+6.5%
At-risk
14−3
Attendance · 12 weeks
+14% vs prev
Agents · last 24hlive
  • Lead Conversion
    Booked trial. Sarah R.
    12m
  • Retention
    Re-engaged 3 at-risk members
    2h
  • Inbox
    Drafted 8 reply suggestions
    3h
  • Email Sequencer
    Sent 24 follow-ups
    9am
28
weeks
Your streak
Top 3% of academy
Next class · Tue 18:30
Today's classes
7
  • Kids BJJ16:00Marcus12 / 16
  • Adult Muay Thai18:00Yara21 / 24
  • No-Gi19:00Sam18 / 20
  • Open Mat20:00, 9 / 30
Sales recoveryTrial No-show

A no-show isn't a lost lead.

When a trialist doesn't turn up, the agent reaches out the same day with empathy and a fresh offer to rebook. Most no-shows just had a bad week.

  • Same-day outreach on every no-show
  • Offers a specific alternative slot from your live timetable
  • Re-tags as 'recovered' if they rebook, 'lost' if not
crm.martialmembers.com/agents/no-show
JM
James Murphy
+44 7700 900456 · WhatsApp · new lead
Hi, interested in trying a kickboxing class. Do you have anything for total beginners?
21:14
Hi James 👊 Yes, we run a Beginner Muay Thai on Tuesday and Thursday at 18:30, both have spots this week. First class is on us. What night works better for you?
21:14
get_timetableget_available_trial_classes
Tuesday could work. Do I need anything?
21:16
Just shorts and water. We'll lend you wraps and gloves. I've held you a spot for Tue 7 May, 18:30 with Coach Yara, confirm and you're in?
21:16
book_trial_for_contact
Confirmed, see you Tuesday!
21:17
Booked ✅ You'll get a reminder Monday evening. Address and what to expect coming through now.
21:17
Trial booked · contact tagged · workflow firedresolved · 3 min
Member healthRetention · nightly

Catches the wobble three weeks early.

Every active member gets a retention score, recalculated overnight from six signals: attendance, frequency, payment health, portal engagement, communication, and tenure. The agent reads the bottom of that list and reaches out.

  • 0–100 retention score, banded engaged → high-risk
  • Triggers personal WhatsApp outreach at 21+ days inactive
  • Conversation context: recent classes, plan, last reply, broken streak
  • Stops the moment they book a class
crm.martialmembers.com/members/sarah-rivers
Members/Sarah Rivers
Active
SR
Sarah Rivers
sarah.r@email.com+44 7700 900123
Adult · No-GiMember · 14 moBelt · Blue
28
weeks
Plan
Unlimited Adult · Monthly
£89/moPaid
Next charge · 1 Jun 2026
Retention score
recalc · last night
92engaged
Frequency
3.2 / week
Last visit
yesterday
Tenure
14 mo
Attendance · 12 weeks
Member recoveryReactivation · win-back

Forty-one days after they cancelled.

Lapsed members get a single thoughtful win-back conversation around six weeks after they leave, long enough that they miss it, short enough that the relationship isn't cold. Configurable window, configurable tone.

  • Defaults to 41–43 days post-cancellation
  • Pulls their old plan, their old streak, their old gym friends
  • Offers a fresh trial or a reactivation discount
crm.martialmembers.com/agents/reactivation
JM
James Murphy
+44 7700 900456 · WhatsApp · new lead
Hi, interested in trying a kickboxing class. Do you have anything for total beginners?
21:14
Hi James 👊 Yes, we run a Beginner Muay Thai on Tuesday and Thursday at 18:30, both have spots this week. First class is on us. What night works better for you?
21:14
get_timetableget_available_trial_classes
Tuesday could work. Do I need anything?
21:16
Just shorts and water. We'll lend you wraps and gloves. I've held you a spot for Tue 7 May, 18:30 with Coach Yara, confirm and you're in?
21:16
book_trial_for_contact
Confirmed, see you Tuesday!
21:17
Booked ✅ You'll get a reminder Monday evening. Address and what to expect coming through now.
21:17
Trial booked · contact tagged · workflow firedresolved · 3 min
SupportFront Desk · 24/7

Answers the 'when's open mat?' question.

The general-purpose agent that handles everything that isn't a sale, a churn risk, or a billing problem. Class info, address, parking, dress code, grading dates, age policies. Hands off the moment it can't answer.

  • Reads your knowledge base first, your timetable second
  • Always ends with a CTA, book, message, or hand off
  • Logs every conversation so the knowledge base improves
crm.martialmembers.com/agents/front-desk
JM
James Murphy
+44 7700 900456 · WhatsApp · new lead
Hi, interested in trying a kickboxing class. Do you have anything for total beginners?
21:14
Hi James 👊 Yes, we run a Beginner Muay Thai on Tuesday and Thursday at 18:30, both have spots this week. First class is on us. What night works better for you?
21:14
get_timetableget_available_trial_classes
Tuesday could work. Do I need anything?
21:16
Just shorts and water. We'll lend you wraps and gloves. I've held you a spot for Tue 7 May, 18:30 with Coach Yara, confirm and you're in?
21:16
book_trial_for_contact
Confirmed, see you Tuesday!
21:17
Booked ✅ You'll get a reminder Monday evening. Address and what to expect coming through now.
21:17
Trial booked · contact tagged · workflow firedresolved · 3 min
Member successMembership Advisor

Suggests the right plan, even if it's a downgrade.

Reads each member's actual usage and recommends moves: bump up to Unlimited if they're hitting the cap, drop to 3-times if they barely use the gym pass, switch to Family Bundle if a sibling joined. Honesty pays, members trust gyms that suggest the cheaper option.

  • Looks back N days (configurable) over attendance and credits
  • Recommends the most economical fit, not just upgrades
  • Gym owner reviews before any change is offered
crm.martialmembers.com/agents/advisor
Members/Sarah Rivers
Active
SR
Sarah Rivers
sarah.r@email.com+44 7700 900123
Adult · No-GiMember · 14 moBelt · Blue
28
weeks
Plan
Unlimited Adult · Monthly
£89/moPaid
Next charge · 1 Jun 2026
Retention score
recalc · last night
92engaged
Frequency
3.2 / week
Last visit
yesterday
Tenure
14 mo
Attendance · 12 weeks
ReputationReview · post-class

Asks the right member, on the right day, for a Google review.

Triggered by milestones, first month complete, belt promotion, hundredth class, when satisfaction is highest. The agent asks once, kindly, with a direct link. No nagging.

  • Milestone-triggered, never on a bad week
  • One ask, one link, no follow-up if they decline
  • Tracks star ratings back to source for ROI math
crm.martialmembers.com/agents/review
JM
James Murphy
+44 7700 900456 · WhatsApp · new lead
Hi, interested in trying a kickboxing class. Do you have anything for total beginners?
21:14
Hi James 👊 Yes, we run a Beginner Muay Thai on Tuesday and Thursday at 18:30, both have spots this week. First class is on us. What night works better for you?
21:14
get_timetableget_available_trial_classes
Tuesday could work. Do I need anything?
21:16
Just shorts and water. We'll lend you wraps and gloves. I've held you a spot for Tue 7 May, 18:30 with Coach Yara, confirm and you're in?
21:16
book_trial_for_contact
Confirmed, see you Tuesday!
21:17
Booked ✅ You'll get a reminder Monday evening. Address and what to expect coming through now.
21:17
Trial booked · contact tagged · workflow firedresolved · 3 min
CommsInbox Reply · on message arrival

A drafted reply, before you've read the message.

Every incoming WhatsApp or SMS gets a draft, with the member's full context: streak, plan, recent classes, family links, knowledge base. You read, tweak, hit Send. Inbox Zero in fifteen minutes.

  • Pulls last 20 messages, member profile, knowledge base
  • Knows timetable, plan options, discount codes, family bundles
  • Confidence scoring, 'high' replies are usually one click
  • You always send; nothing goes out without you
crm.martialmembers.com/inbox
Sarah Rivers · WhatsAppDraft suggested
Hi! Yeah I'd love to come back this week 🙌
20:48
Suggested reply · context: streak broken 7d, last class Wed
Amazing, really good to hear. Open Mat is on Sat 11–12 if that works, or No-Gi tomorrow at 19:00 with Sam. Either way, I'll put a wrap and a fresh towel out for you.
confidence · high
Cold-lead automationEmail Sequencer · daily 09:00

Personalised emails. Per contact. Written from scratch.

Leads who enquired and never replied get enroled automatically each morning. The agent writes a fresh sequence per contact, drawing on their original enquiry, the conversation history, the trial they didn't book.

  • Daily 09:00 UTC enrolment scan; hourly send loop
  • Each email written per contact, not a template substitution
  • Auto-stops the moment they reply or book
  • Unsubscribe respected, full audit log
crm.martialmembers.com/agents/email-sequencer
Dashboard
Tue · 6 May
Active members
247+12
Check-ins today
89+18%
MRR
£24.6k+6.5%
At-risk
14−3
Attendance · 12 weeks
+14% vs prev
Agents · last 24hlive
  • Lead Conversion
    Booked trial. Sarah R.
    12m
  • Retention
    Re-engaged 3 at-risk members
    2h
  • Inbox
    Drafted 8 reply suggestions
    3h
  • Email Sequencer
    Sent 24 follow-ups
    9am
28
weeks
Your streak
Top 3% of academy
Next class · Tue 18:30
Today's classes
7
  • Kids BJJ16:00Marcus12 / 16
  • Adult Muay Thai18:00Yara21 / 24
  • No-Gi19:00Sam18 / 20
  • Open Mat20:00, 9 / 30
MarketingLanding Page Generator · on demand

A grading event. A landing page. Live before lunch.

Describe the event in a one-screen brief. The agent generates a complete mobile-responsive landing page, hero, copy, pricing, registration form, Stripe wiring, using your brand tokens. Iterate with prompts until it's right.

  • Hero variant library + style brief for visual mood
  • Brand colours, fonts, address, phone, pulled from your account
  • Stripe registration block included on Pro and Enterprise
  • Edit the HTML directly if you want to fine-tune
crm.martialmembers.com/landing-pages/builder
Dashboard
Tue · 6 May
Active members
247+12
Check-ins today
89+18%
MRR
£24.6k+6.5%
At-risk
14−3
Attendance · 12 weeks
+14% vs prev
Agents · last 24hlive
  • Lead Conversion
    Booked trial. Sarah R.
    12m
  • Retention
    Re-engaged 3 at-risk members
    2h
  • Inbox
    Drafted 8 reply suggestions
    3h
  • Email Sequencer
    Sent 24 follow-ups
    9am
28
weeks
Your streak
Top 3% of academy
Next class · Tue 18:30
Today's classes
7
  • Kids BJJ16:00Marcus12 / 16
  • Adult Muay Thai18:00Yara21 / 24
  • No-Gi19:00Sam18 / 20
  • Open Mat20:00, 9 / 30
MarketingCopy Intelligence · nightly 06:30

Reads every Meta ad you've run. Tells you what worked.

Each night, the agent reviews your last 7 days of Meta campaigns, classifies them by performance, extracts the patterns from your winners, hook, tone, offer, audience signal, and feeds them into your next round of ad copy.

  • Classifies campaigns automatically by CPL and lead volume
  • Extracts hook, tone, offer, structural pattern from winning copy
  • Generates fresh copy variations using your own winning formulas
  • Audience-bucket aware, kids' ads learn from kids' ads
crm.martialmembers.com/ads/intelligence
Leads · Pipeline36 open
New12
  • EMEmma M.
    Meta Adsagent
  • RTRavi T.
    Web formagent
  • BLBen L.
    Walk-in
Contacted8
  • JMJames M.
    Meta Adsagent
    trial booked
  • ALAlex L.
    Referralagent
Trial booked7
  • KOKim O.
    Web formagent
  • PTPriya T.
    Referral
  • DVDevon W.
    Meta Adsagent
Trial done4
  • SRSarah R.
    Walk-in
    warm
  • NBNoah B.
    Web form
Signed5
  • YTYara T.
    Referral
  • MOMarcus O.
    Meta Ads
Conversion · last 30d · 38%Avg. lead → trial · 14h · 6mCost / lead · £6.40
InsightsCRM Assistant

Ask the CRM a question. Get the answer.

Type 'how many active No-Gi members are over 200 attendances?' and the assistant queries the live database, runs the count, returns the list. Read-only, with full tool transparency, you see exactly what it queried.

  • Live read access to members, payments, classes, leads, revenue
  • Tool-by-tool transparency on every query
  • Read-only, never writes, deletes, or sends
  • Built for the monthly retention review and quarterly board pack
crm.martialmembers.com/assistant
ReportsLast 6 monthsExport · CSV
MRR · last 6 months
£24.6k+47%
Projected · May
Dec
Jan
Feb
Mar
Apr
May
Retention cohorts
M0M1M2M3M4M5Jan 26100%87%78%71%65%60%Feb 26100%91%82%75%68%Mar 26100%89%80%72%Apr 26100%92%84%May 26100%95%
Retention bands · 247 active
108
Engaged · 85+
76
Low risk · 65–84
47
Medium · 40–64
16
High · 0–39
Instructor load · this week
  • Yara T.18h
  • Marcus O.16h
  • Sam V.14h
  • Devon W.9h
See the agents on your members

Join the founding-academy waitlist.

When your spot opens we'll set up a sandbox with your timetable and a few imported members, so you see the agents acting on real data — yours.